Do you want to effectively communicate your message to clients and gain clarity in expressing exactly what you do? Are you a passionate and multi-talented entrepreneur who wants to achieve this result? In this episode, our guest Sarah Sambles will be sharing the solution to help you achieve this desired outcome. She will provide valuable insights on how to say precisely what you do, enabling you to convey your message compellingly and concisely.
Sarah Sambles is a highly skilled professional specializing in helping entrepreneurs master the art of communicating their message effectively to clients. As an entrepreneur, you may find yourself juggling various projects and wearing multiple hats, making it challenging to pinpoint the most impactful aspect of your work. Sarah recognizes that finding the right words to convey your value requires practice and refinement. Through her coaching and workshops, she guides entrepreneurs in digging deep to uncover their clients’ pain points and desires. By stepping into their clients’ shoes, entrepreneurs can craft concise and impactful statements that resonate with their target audience. Say goodbye to long-winded explanations and hello to a concise and compelling message that captures the attention of your ideal clients.
“Put yourself in the shoes of the person that you are serving. They are busy. They are overrun with information. They’ve got a certain problem they want to solve. They don’t have time to pass through all the information you’re going to give them. That is your job.” – Sarah Sambles
- Articulate your message to clients with precision and impact.
- Gain clarity and understand your client’s needs with insight and empathy.
- Craft an elevator pitch that captures attention and resonates with your audience.
- Communicate as a cascade, reaching and engaging clients at every level.
- Prioritize your primary area of expertise for maximum impact.
- Visit Sarah Sambles’ website to learn more about her expertise in getting clarity around your message.
- Schedule a coaching session with Sarah to receive personalized guidance on how to communicate your message effectively.
- Take part in Sarah’s workshop on rewriting your bio to better relate to your audience and make a more compelling pitch.
- Reflect on your clients’ needs and problems by reviewing past interactions, emails, reviews, and testimonials.
- Identify keywords and language used by your clients to understand what they want and what they’re struggling with.
- Shift your focus from talking about yourself to highlighting what you do for others in your elevator pitch or introduction.
- Craft a concise statement that clearly communicates how you can help your target audience get unstuck.
- Prioritize the needs of your audience and consider what they want to hear when crafting your pitch or message.
- Create a compelling CTA that directly addresses the problems or desires of your target audience and explains how you can help them.
- Update your bio, resume, or LinkedIn profile to emphasize the value you bring to your target audience.
Gain clarity and empathy
Gaining clarity about one’s brand and message is a process that requires introspection, feedback, and continuous refinement. Stepping back and viewing the brand from the client’s perspective can provide valuable insights into their needs and concerns. Moreover, using empathy in communication lets entrepreneurs better understand their audience’s struggles, enabling them to create solutions that truly resonate with their clients and foster stronger connections.
00:00:07 – Introduction
00:01:18 – The Difficulty in Defining What You Do
00:02:25 – The Evolution of Personal Branding
00:04:26 – Overcoming Impostor Syndrome
00:08:29 – Stepping Away to Gain Clarity
00:15:16 – The Power of Getting to the Heart of What You Do
00:17:54 – Discovering Your Strengths and Zone of Genius
00:19:24 – Crafting a Clear and Resonant Introduction
00:22:44 – Choosing the Most Important Thing to Lead With
00:24:47 – Understanding Your Ideal Clients’ Needs
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