If you’re feeling frustrated because your organic social media posts aren’t reaching as many potential clients as you hoped, then you are not alone! Many coaches, consultants, and experts are working tirelessly to create valuable content, only to see it get lost in the noise of the digital world. Despite your best efforts to engage with your audience, you may find that your lead generation is not where you want it to be. This is a common challenge that many in your industry face, and it’s time to explore a combination of paid and organic strategies to break through the barriers and achieve the growth you deserve.

My special guest is Louise McDonnell, the founder of Sellonsocial.Media, brings a wealth of expertise in creating sales-focused digital strategies and implementing them for clients through her agency. She also runs an online academy, providing essential insights to business owners who seek to develop a sales-focused social media strategy. With a profound understanding of the nuances between paid and organic lead generation, Louise’s comprehensive approach to utilizing both strategies effectively resonates with the audience of coaches, consultants, and experts.

“Failure is an essential ingredient to success because the chances of it working out and getting it 100% right the first time are really, really low. And what’s important is that you don’t give up, is that you go, well, why didn’t it work? And what can we do the next time to make it work better.” – Louise McDonnell

Conversation Highlights:

• Analyze the Benefits of Paid versus Organic Traffic

• Establish Consistency and Clarity in Social Media Presence

• Maximize Impact through a Combination of Paid and Organic Strategies

• Master the Understanding of Platforms and Ad Types

• Refine Target Audience and Platform Selection

Resources:

• Connect with Louise McDonnell on social media by finding her under SellOnSocial.Media for valuable insights and resources on social media marketing.

• Purchase Louise McDonnell’s social media planner and guide on Amazon to gain access to over 400 prompts for content creation, strategic planning, and audience engagement.

• Utilize Louise McDonnell’s social media planner to plan out your entire year, including launches, special events, and strategic content posting to achieve your social media goals.

Analyzing the Benefits of Paid versus Organic Traffic
Paid and organic traffic both play unique and important roles in a successful social media strategy. While organic traffic can build and nurture a loyal following, paid traffic can effectively target new potential customers and guarantees higher visibility for content. Understanding these benefits, and the balance between them, can ensure a more robust and versatile approach towards digital marketing.

Key Moments

00:00:02 – Introduction to Paid vs. Organic Traffic
00:02:31 – The Importance of Consistent Organic Presence
00:04:44 – Overcoming Fear of Paid Ads
00:09:24 – Choosing the Right Platform for Your Audience
00:11:05 – The Effectiveness of Facebook and Instagram
00:13:43 – Overcoming Personal Feelings for Business Success
00:14:55 – Setting Clear Business Goals
00:19:22 – Lead Time for Business Results
00:23:16 – Connecting with Louise
00:25:34 – Overcoming Fear of Failure
00:27:05 – The Importance of Transparency in Coaching and Consulting
00:27:14 – The Mantra of ‘Do Work, Get Results’
00:27:24 – Where to Find Louise’s Resources
00:27:32 – Expressing Gratitude for Honest Advice
00:27:39 – Final Words and Encouragement

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