I can already feel it happening.

Entrepreneurs everywhere are mentally checking out for the season. “Nobody buys during the holidays,” they tell themselves. “I’ll just wait until January to really push.”

And you know what? They’re right—nobody will buy from them.

Not because people aren’t buying. But because they’ve already decided to sit on the sidelines.

Here’s what the smart entrepreneurs know: The holidays aren’t a time to pause your business. They’re a time to leverage what’s already happening in your market.

Think about it. Right now, your ideal clients are:

• • Reflecting on this year and what didn’t work
  • Dreaming about who they want to become in 2026
  • Feeling the drain of another year slipping by without the breakthrough they wanted
  • Doubting whether they can really make next year different

And yes—they’re in a buying mood.

Black Friday isn’t just about Target deals and discounted TVs. People are primed to invest in themselves right now. They want to start 2026 on the right foot. They just need the right offer with the right framing.

So here’s what you do:

Sell your high or medium-ticket group coaching program or mastermind now—but position it as starting in January or February.

Use this exact framework:

1. Highlight the “fresh start” positioning. Help them see that starting 2026 with support, structure, and a proven system is the smartest investment they can make right now.

2. Get a non-refundable, seat-saving deposit. At least $1,000 down to secure their spot. This does two things: it shows they’re serious, and it ensures they won’t ghost you in January when the holiday excitement wears off.

3. Offer a payment plan that starts in January. This lets them handle their holiday shopping stress-free while still committing to their transformation. They get the peace of mind of knowing their spot is locked in, and you get the security of real commitment.

4. Tune into the Dreams, Drains, and Doubts your prospects are feeling RIGHT NOW. What’s the holiday season amplifying for them? The pressure to have accomplished more this year? The fear of starting another year in the same place? The dream of finally breaking through? Speak directly to that.

5. Consider a Black Friday bonus or limited-time incentive. An extra strategy session, a bonus resource, early access—something that rewards people for saying yes now instead of waiting.

People are buying right now. The question is: are you selling?

Don’t let December steal your January revenue. Don’t mentally check out just because everyone else is.

Your market is ready. Your offer is valuable. And the holidays are actually the perfect time to enroll clients who are serious about making 2026 their breakthrough year.

You got this.

If you’re waiting until January to start selling, you’re leaving money on the table and you’re missing the window when people are most motivated to invest in change. Sell now. Start later. Win on both sides.