Let’s talk about what happens when you launch your first group at a steep discount or for free.

You think you’re being smart. Low risk for clients, low pressure for you, right?

Wrong.

Here’s what actually happens:

Free or cheap clients show up differently. They’re less committed. They skip sessions. They don’t do the work. And then you wonder if your program actually works.

You train yourself to undercharge. Once you’ve anchored your pricing low, it’s psychologically harder to raise it later. You’ll second-guess whether anyone will pay full price.

You attract the wrong people. Bargain hunters aren’t your ideal clients. The people who will transform and get you amazing testimonials? They’re willing to invest.

I know it feels safer to test your offer at a discount. But you’re not just losing money—you’re sabotaging your confidence and your results.

Your first group deserves to be taken seriously. By your clients and by you.

Charge what it’s worth. Enroll people who are ready to invest. Deliver your best work.

That’s how you build a program that works—and a business that lasts.

Ready to launch with confidence and real pricing?

Beta pricing isn’t just a financial mistake. It’s a positioning mistake. Start strong.