You’re thinking about launching your first group program, and the question hits:

“Should I do a free or deeply discounted beta group to start?”

My answer: No.

Here’s why:

You’re going to work harder on your first group than you will on your second, third, or twentieth group.

You’re building the curriculum. Testing the structure. Refining the delivery. Figuring out what works and what doesn’t.

That’s not less work—that’s more work.

So why would you do all of that for free?

If you’re the expert and you can deliver the results your clients need, there’s no reason to market your program as a “beta” or discount your first group.

Charge what it’s worth. Enroll paying clients. Deliver transformation.

Yes, you’ll learn and improve as you go. But that doesn’t mean your first cohort gets less value. They’re still getting your expertise, your support, and real results.

Don’t devalue your work just because it’s new to you. Your clients don’t need you to have run 50 groups before—they need you to solve their problem. And you can do that on round one.

Get paid for your expertise from day one.

Ready to launch your first premium group program?

If you wouldn’t work for free in 1:1, don’t work for free in a group. Charge what you’re worth from the start.